Price history
Streaming & subscription price history compared (2026): Disney+, Peacock, Netflix, Hulu and more
How much have streaming and subscription prices gone up? This table compares the main US plan at 7 big subscriptions, from launch price to today, using the same sourced, dated price histories that sit on each service page. The biggest total increase is Disney+ Premium (no ads), up 207% since 2019. The most recent increase was Disney+ on Sep 23, 2026.
Price increases compared (US, main plan)
| Service | Plan | Launch price | Price now | Total increase | Increases | Last increase |
|---|---|---|---|---|---|---|
| Disney+ | Premium (no ads) | $6.99/month (2019) | $21.49/month | +207% | 6 | |
| Peacock | Premium (with ads) | $4.99/month (2020) | $12.99/month | +160% | 4 | |
| Netflix | Standard | $7.99/month (2011) | $19.99/month | +150% | 8 | |
| Hulu | No Ads | $11.99/month (2015) | $21.49/month | +79% | 5 | |
| Amazon Prime | Annual | $79/year (2005) | $139/year | +76% | 3 | |
| YouTube Premium | Individual | $9.99/month (2015) | $15.99/month | +60% | 3 | |
| Spotify | Individual | $9.99/month (2011) | $12.99/month | +30% | 3 |
Latest increase at each service
- Disney+, Sep 23, 2026: ad-free Disney+ Premium went from $18.99 to $21.49 and Disney+ with ads from $11.99 to $12.49 for new subscribers; existing subscribers moved to the new price on their next monthly bill. (CBS News)
- Hulu, Sep 23, 2026: Hulu (No Ads) went from $18.99 to $21.49 and Hulu with ads from $11.99 to $12.49 for new subscribers, with existing subscribers moving to the new rates at their next billing date. The Disney+/Hulu bundle with ads stayed at $12.99. (CBS News)
- Peacock, Aug 18, 2026: Premium went from $10.99 to $12.99, Premium Plus from $16.99 to $19.99, and Select from $7.99 to $8.99 a month for new subscribers. People who subscribed before Aug 18 moved to the new prices at their first billing date on or after Sep 17. (Deadline)
- YouTube Premium, Apr 10, 2026: YouTube Premium Individual went from $13.99 to $15.99, Family from $22.99 to $26.99, and Premium Lite from $7.99 to $8.99 a month. New sign-ups paid the new prices right away; existing subscribers were emailed and moved over at a later billing date. The annual individual plan went from $139.99 to $159.99. (The Verge)
- Netflix, Mar 26, 2026: all three US plans went up: Standard with ads $7.99 to $8.99, Standard $17.99 to $19.99, Premium $24.99 to $26.99. Extra members rose to $7.99 (with ads) and $9.99 (ad-free). (Reuters)
- Spotify, Jan 15, 2026: Spotify announced US increases to Individual $12.99, Duo $18.99, and Family $21.99, with existing subscribers notified by email over the following month. Our own daily snapshot of spotify.com/us/premium shows these prices today. (Spotify Newsroom)
- Amazon Prime, Feb 18, 2022: Prime went from $119 to $139 a year and from $12.99 to $14.99 a month for new members. Ad-free Prime Video costs extra on top of that: $2.99 a month from January 2024, renamed Prime Video Ultra at $4.99 a month in April 2026. (BasketPrice)
Quick answers
Which streaming service has raised prices the most?
Of the services compared here, Disney+ Premium (no ads) has gone up the most: from $6.99/month in 2019 to $21.49/month, a 207% increase.
Which subscription raised prices most recently?
Disney+, on Sep 23, 2026. Before that, Hulu on Sep 23, 2026.
How often do streaming prices go up?
Most of these services have raised their main plan every one to two years since 2022, often in the summer or fall. Amazon Prime has been the exception, with increases about every four years.
More
Every pricing change we detect, as it happens · All tracked services · How we detect changes