Service history

Apple TV (Apple TV+) price history (US, 2019–2026): every increase

Tracked since October 19, 2026 · Last snapshot October 19, 2026

QuietlyChanged checks Apple TV's public price pages every day and records what changes, in plain English.

Apple TV (Apple TV+) price history (US, 2019 to 2026)

Apple TV+ launched in November 2019 at $4.99 a month and was renamed Apple TV in October 2025. It has now gone up four times, most recently to $14.99 a month and $119 a year on August 28, 2026, three times its launch price.

What Apple TV costs now

• Monthly: $14.99/month
• Annual: $119/year

Latest changeOn Aug 28, 2026, Apple TV went from $12.99 to $14.99 a month and from $99 to $119 a year, and Apple One Individual from $19.95 to $21.95. New subscribers paid the new price right away; Apple said existing subscribers would be notified about a month before being charged it. (MacRumors)

Apple TV Monthly

Effective	Price / month	Change
Nov 2019	$4.99	Launch
Oct 24, 2022	$6.99	+$2.00 (+40%)
Oct 25, 2023	$9.99	+$3.00 (+43%)
Aug 21, 2025	$12.99	+$3.00 (+30%)
Aug 28, 2026	$14.99	+$2.00 (+15%)

Apple TV Annual

Effective	Price / year	Change
Oct 24, 2022	$69	Annual price after the 2022 change
Oct 25, 2023	$99	+$30.00 (+43%)
Aug 28, 2026	$119	+$20.00 (+20%)

• Apple dropped the plus and renamed Apple TV+ to Apple TV on October 13, 2025. Prices didn't change with the rename.
• The annual plan stayed at $99 when the monthly price went to $12.99 in August 2025, then rose to $119 in August 2026.
• Apple TV is also included in Apple One bundles, which start at $21.95 a month (Individual) as of October 2026.
• Current $14.99 monthly price confirmed on apple.com on October 19, 2026.

US list prices for new monthly subscribers, before tax, in nominal dollars. Compiled from the sources below and last verified October 19, 2026. Spotted an error? The sources are linked so you can check.

Sources

• MacRumors, Aug 28, 2026
• CNBC, Aug 28, 2026
• TechCrunch, Aug 21, 2025 ($9.99 to $12.99)
• MacRumors, Oct 25, 2023 ($6.99 to $9.99, $69 to $99 a year)
• CNBC, Oct 24, 2022 ($4.99 to $6.99)
• The New York Times, Oct 13, 2025 (rename to Apple TV)
• Apple TV on apple.com (current price)

Compare Apple TV with other streaming and subscription price increases · All price changes we track

Quick answers

How much does Apple TV cost per month in the US?
As of October 19, 2026, Monthly is $14.99/month; Annual is $119/year.

When did Apple TV last raise prices?
On Aug 28, 2026: Apple TV went from $12.99 to $14.99 a month and from $99 to $119 a year, and Apple One Individual from $19.95 to $21.95. New subscribers paid the new price right away; Apple said existing subscribers would be notified about a month before being charged it.

How much has Apple TV gone up?
Apple TV Monthly went from $4.99/month in Nov 2019 to $14.99/month, an increase of 200% across 4 price changes.

Pages we monitor

• Pricing https://www.apple.com/apple-tv-plus/

Changelog

No changes detected since tracking began on October 19, 2026. This page updates automatically when Apple TV changes a tracked page.

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