Service history

HBO Max price history (US, 2020–2026): every increase

Tracked since October 19, 2026 · Last snapshot October 19, 2026

QuietlyChanged checks HBO Max's public price pages every day and records what changes, in plain English.

HBO Max price history (US, 2020 to 2026)

HBO Max launched in May 2020 at $14.99 a month with no ads. It became Max in May 2023 and HBO Max again in July 2025. The ad-free Standard plan is now $18.49, the 4K Premium plan $22.99, and the ad-supported plan $10.99, after the latest increase on October 21, 2025.

What HBO Max costs now

Basic with Ads: $10.99/month
Standard: $18.49/month
Premium: $22.99/month
Standard (annual): $184.99/year

Latest changeOn Oct 21, 2025, HBO Max raised every plan: Basic with Ads from $9.99 to $10.99, Standard from $16.99 to $18.49 and Premium from $20.99 to $22.99 a month. New subscribers paid the new prices right away; existing monthly subscribers moved over at their first billing date on or after November 20, 2025. (CNBC)

HBO Max Basic with Ads

Effective	Price / month	Change
Jun 2, 2021	$9.99	Launch
Oct 21, 2025	$10.99	+$1.00 (+10%)

HBO Max Standard

Effective	Price / month	Change
May 2020	$14.99	Launch
Jan 12, 2023	$15.99	+$1.00 (+7%)
Jun 4, 2024	$16.99	+$1.00 (+6%)
Oct 21, 2025	$18.49	+$1.50 (+9%)

HBO Max Premium

Effective	Price / month	Change
May 23, 2023	$19.99	Launch
Jun 4, 2024	$20.99	+$1.00 (+5%)
Oct 21, 2025	$22.99	+$2.00 (+10%)

HBO Max Standard (annual)

Effective	Price / year	Change
May 23, 2023	$149.99	Launch
Jun 4, 2024	$169.99	+$20.00 (+13%)
Oct 21, 2025	$184.99	+$15.00 (+9%)

Plan names have changed with the brand: the ad-supported plan was HBO Max With Ads, then Max Ad-Lite, now Basic with Ads; Standard was the Ad-Free plan; Premium was Max Ultimate Ad Free, added when Max launched on May 23, 2023.
Max was renamed back to HBO Max on July 9, 2025, with no change to plans or prices.
After Paramount Skydance completed its merger with Warner Bros. Discovery, David Ellison said on October 7, 2026 that HBO Max and Paramount+ will be run separately for now and combined over time. No price change for HBO Max has been announced.
Current prices from HBO Max's own plans page: Basic with Ads $10.99/month or $109.99/year, Standard $18.49 or $184.99, Premium $22.99 or $229.99, before tax.

US list prices for new monthly subscribers, before tax, in nominal dollars. Compiled from the sources below and last verified October 19, 2026. Spotted an error? The sources are linked so you can check.

Sources

Compare HBO Max with other streaming and subscription price increases · All price changes we track

Quick answers

How much does HBO Max cost per month in the US?
As of October 19, 2026, Basic with Ads is $10.99/month; Standard is $18.49/month; Premium is $22.99/month; Standard (annual) is $184.99/year.

When did HBO Max last raise prices?
On Oct 21, 2025: HBO Max raised every plan: Basic with Ads from $9.99 to $10.99, Standard from $16.99 to $18.49 and Premium from $20.99 to $22.99 a month. New subscribers paid the new prices right away; existing monthly subscribers moved over at their first billing date on or after November 20, 2025.

How much has HBO Max gone up?
HBO Max Standard went from $14.99/month in May 2020 to $18.49/month, an increase of 23% across 3 price changes.

Pages we monitor

Pricing https://help.hbomax.com/plans

Changelog

No changes detected since tracking began on October 19, 2026. This page updates automatically when HBO Max changes a tracked page.

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