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Apple TV price (November 2026): $14.99 a month, $119 a year, the Peacock bundle and Apple One compared

Short answer: when we checked apple.com on November 11, 2026, Apple TV was $14.99 a month after a 7-day free trial, the Apple TV and Peacock bundle started at $17.99 a month, and Apple One, which includes Apple TV, started at $21.95. The yearly plan has been $119 since August 28, 2026. Apple TV now costs three times its 2019 launch price.

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How much does Apple TV cost in 2026?

Apple TV (called Apple TV+ until October 2025) has one plan with no ads. These are the US prices when we checked on November 11, 2026, before tax:

We save Apple's Apple TV page every day, and the $14.99, $17.99 and $21.95 prices on it have not changed since we started on October 19, 2026.

What an Apple TV subscription includes

Here is what Apple's Apple TV page lists as of November 11, 2026:

What it doesn't include: Apple's fine print says the "Apple TV subscription does not include third-party branded subscription services or content available for rental or purchase in the Apple TV app." Movies you rent or buy in the app, and channels you add from other companies, are billed separately.

Monthly vs yearly: the yearly plan saves about a third

Twelve months at $14.99 costs $179.88. The yearly plan is $119, so paying for a year up front saves $60.88 (about 34%) and works out to about $9.92 a month. For comparison, yearly Peacock and Paramount+ plans save about 17%. It only pays off if you'd keep Apple TV for at least eight months: eight months at $14.99 is $119.92.

Is the Apple TV and Peacock bundle worth it?

The bundle is sold by both Apple and Peacock in the US. At current prices, it costs less than buying the two services separately:

Apple's App Store listing gives the same savings: $17.99 is "a savings of $9.99 off the non-bundled monthly prices" and $22.99 is "a savings of $11.99 off the non-bundled monthly prices." There are no ads on the Apple TV side of either bundle. Apple's FAQ says: "There are no ads for Apple TV regardless of price."

Both sign-up pages list the bundle only as a monthly plan, but it still beats paying for both services yearly: $17.99 x 12 is $215.88, against $248.99 for yearly Apple TV ($119) plus yearly Peacock Premium ($129.99); $22.99 x 12 is $275.88, against $318.99 with yearly Premium Plus ($199.99). One catch if you already pay Peacock yearly. Peacock says: "If you have an annual plan, this subscription will start after your current plan ends."

The bundle has already gone up once. It launched on October 20, 2025 at $14.99 and $19.99 a month. Peacock raised both bundles by $3 on September 1, 2026, to $17.99 and $22.99, after both services raised their own prices in August. Peacock's help page says people who subscribed before the change pay the new price "on your next billing date on or after October 1, 2026."

Apple One vs Apple TV on its own

Apple One bundles Apple TV with other Apple services. These are the prices and the separate-price totals on Apple's Apple One page on November 11, 2026:

The quick test: Apple TV ($14.99) plus an individual Apple Music plan ($11.99) is $26.98 a month, which is more than Apple One Individual at $21.95. So if you already pay for both, Apple One is cheaper even if you never open Apple Arcade. If you only want Apple TV, the yearly plan at $119 is the cheapest way to get it.

Apple One is monthly only. Apple's FAQ says: "Apple One is a monthly subscription service with no long-term commitment." Apple One Family and Premier members can also get Peacock Premium Plus at a discount; Apple's bundle page says the discount is for sign-ups "from your iOS device (desktop sign up is not currently supported)."

Apple TV price history: every increase since 2019

These are US list prices, from Apple's announcements and the coverage linked below:

That is four increases in four years and +200% in total on the monthly plan. The yearly plan has gone from $69 to $119 (+72%) since 2022. Apple One Family and Premier went up $2 each in July 2026, to $27.95 and $39.95, when Apple Music went from $10.99 to $11.99.

On the 2026 increase, MacRumors reported that "The higher prices are effective immediately for new subscribers, while existing subscribers will be notified approximately one month prior to being charged the new price, according to Apple."

How often does Apple TV raise prices?

After the first increase in October 2022, Apple raised the price 12 months later (October 2023), then about 22 months later (August 2025), then 12 months later (August 2026). The last increase was on August 28, 2026, less than three months before this guide was written. Apple hasn't announced another one. If the recent pace held, the next would come some time in 2027 or later.

What you can do

  1. Check what you pay and when it renews. On an iPhone or iPad: Settings, tap your name, then Subscriptions. If you subscribed through Peacock or another company, check your account with that company instead.
  2. Switch to yearly if you'll watch all year. $119 instead of $179.88 saves $60.88.
  3. If you also pay for Apple Music, compare Apple One Individual ($21.95) with what you pay now for both ($26.98 at list prices).
  4. If you also pay for Peacock, the bundle saves $9.99 or $11.99 a month over two monthly plans. If you pay Peacock yearly, the bundle only starts when that year ends, and you may need to cancel separate subscriptions yourself to avoid paying twice.
  5. Students: Apple's page says the Apple Music Student Plan ($6.99 a month) comes with Apple TV for verified college students; it does not extend to a Family Sharing group.
  6. To cancel, go to Subscriptions, tap Apple TV and tap Cancel Subscription. Apple's support page says: "If there is no Cancel button or you see an expiration message in red text, the subscription is already canceled."

How we keep this page current

QuietlyChanged saves Apple's Apple TV page and the Apple One page every day and records what changes. This guide is updated when those snapshots or our sourced price history change. The Apple TV service page has the same price history with a chart and a dated timeline.

Sources

Written from the sources above and our own dated snapshots. Things change: always check the official page before you act. This guide is not legal advice. Spotted an error? Contact & corrections · About