Pricing Shopify
Shopify yearly prices: Grow shows $79 or $89/mo, Advanced $299 or $359/mo (price test)
Shopify's pricing page is showing visitors two different pay-yearly prices for the same plans. On October 19, 2026, ten back-to-back checks of shopify.com/pricing returned Grow at $79/mo and Advanced at $299/mo six times, and Grow at $89/mo and Advanced at $359/mo four times. Pay-monthly prices were the same in every version ($105/mo for Grow, $399/mo for Advanced), and Basic stayed at $29/mo yearly and $39/mo monthly. Our daily snapshots showed the higher $89/$359 yearly prices every morning from October 15 through 18 and the older $79/$299 prices again today, so the higher prices look like a price test shown to some visitors, not a completed price increase. Over a year, the gap is $120 on Grow ($948 vs $1,068) and $720 on Advanced ($3,588 vs $4,308).
Who it affects
Anyone signing up for or renewing Shopify Grow or Advanced on yearly billing, who may be quoted either price depending on which version of the page they see
Source
Detected on the Shopify pricing page: https://www.shopify.com/pricing. Always check the source; this summary is not legal or financial advice.
More
Full Shopify change history · All price changes · Report for October 19, 2026 · All reports